Job Description
● Overall responsibility for brand and marketing management including strategic planning
● Analyze market trends and recommend changes to market development strategies
● Coordinate marketing campaigns with sales activities.
● Monitor the effectiveness of marketing campaigns and measure results.
● Oversee the production of all marketing materials and marketing campaigns.
● Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
● Evaluate the financial aspects of brand development, such as budgets, expenditures, or return-on-investment and profit-loss projections.
● Evaluate and optimize pricing strategies.
● Increase brand awareness and market share.
● Analyze market competition by comparing the company's product to competitors' products.
● Design and conduct different types of market research.
● Bring new products to market by analyzing proposed product requirements and product development programs.
