Growth Marketing Supervisor

Job Description

DigiExpress is looking for an experienced Growth Marketing Supervisor with strong expertise in digital and performance marketing, multi-channel campaign execution, lead generation, conversion optimization, and data-driven growth.

Responsibilities:
Plan, execute, and optimize multi-channel marketing campaigns to drive customer acquisition and qualified lead generation.
Manage performance marketing campaigns, including paid search, display advertising, and retargeting.
Monitor SEO, organic social media, and content marketing activities to improve digital visibility and engagement.
Manage marketing budgets, track campaign performance, and optimize spending to maximize ROI.
Monitor B2B marketing event processes, including webinars, exhibitions, and partnership campaigns, to ensure effective execution and follow-up.
Collaborate with Sales, Content, Design, and other teams to optimize landing pages, lead generation funnels, and conversion rates.
Analyze marketing performance, identify growth opportunities, and provide actionable insights through regular reporting.

Qualifications:
Bachelor's degree or higher in Marketing, Business Administration, Management, Industrial Engineering, or a related field is preferred.
Minimum 5 years of relevant experience in digital marketing, growth marketing, or performance marketing.
Proven hands-on experience in managing and optimizing paid advertising campaigns.
Strong knowledge of SEO, social media marketing, and digital acquisition channels.
Proficiency in Google Analytics 4 (GA4), Google Search Console, UTM tracking, and marketing analytics tools.
Strong analytical skills with a solid understanding of key marketing metrics, including CPL, CAC, conversion rate, and ROI.
Experience in landing page optimization, conversion tracking, and A/B testing.
Excellent communication, problem-solving, and cross-functional collaboration skills.
Ability to independently manage multiple campaigns and priorities.
Good command of English.
Experience in B2B marketing, logistics, e-commerce, or technology industries is a plus.