Facebook Ads Expert

Job Description

An international company active in the financial markets sector is seeking to hire a Facebook Ads Expert to support its brand development and digital expansion initiatives.
This position is ideal for professionals with hands-on experience managing advertising campaigns on Meta platforms, who are passionate about data analysis and ad performance optimization, and who can improve advertising ROI through data-driven strategies.

Responsibilities
Design and execute advertising campaigns across Meta platforms (Facebook and Instagram)
Analyze data and develop advertising strategies to enhance campaign performance
Manage advertising budgets and ensure efficient use of resources
Collaborate closely with the marketing team to ensure alignment between campaigns and overall brand objectives
Continuously evaluate market trends and propose solutions to improve conversion rates and return on investment
Work closely with the Design & Content team to develop and deliver effective ad creatives
Monitor and analyze campaign performance using tools such as Meta Ads Manager and Google Analytics

Prepare regular performance reports and provide recommendations for improvement
Ensure achievement of key performance indicators (KPIs) such as CTR, CPA, ROAS, and other related metrics

Skills and Competencies
Proficiency in Meta Ads (Facebook and Instagram advertising platforms)
Strong data analysis and reporting skills
Familiarity with current advertising algorithms and market trends
Expertise in developing and optimizing advertising strategies
Skilled in audience analysis and A/B testing
Understanding of budgeting and ROI (Return on Investment) analysis
Excellent teamwork and collaboration skills, with the ability to work effectively with both local and international teams
Responsible, organized, and consistently available throughout project execution
Highly motivated and eager to grow professionally
Experience working with international teams is a plus

Requirements
Advanced proficiency in English
Strong understanding of financial market and investment concepts
Proven experience in managing online advertising campaigns, especially across:
Facebook / Instagram / Meta / YouTube Ads / Google Ads

Benefits
Work with a rapidly growing international company
Flexible working hours and remote work opportunities
Collaborative and adaptive work environment with opportunities for professional growth