● Provide content tailored to the needs of a product or brand for publication on blogs and social networks.
● Create, manage and optimize campaigns across all digital channels, including the whole GMP suite,
LinkedIn, Facebook, Instagram, Twitter, etc.
● Funnel analysis with recommendations for improvement.
● Ensure the CRM system provides an effective sales funnel.
● Develop and execute successful SEO strategies.
● Track and optimize budgets and cost estimations daily/weekly/monthly.
● Deliver weekly, monthly, and quarterly reports and analyses.
● Develop and implement marketing techniques that will drive new customers.
● Set specific marketing strategies to retain customers.
● Plan and manage multi-channel marketing campaigns.
● Track marketing metrics and trends, like conversion rates and web analytics.
● Content creation based on SEO principles.
● Publish content at specified times according to the content calendar.
● Content structuring for transparency and simplicity of content display.
● Search and research new content from reputable sources.
● Edit and finalize content before publishing.
● Creating and managing digital marketing advertising campaigns.
● Survey and analysis of customer needs and analysis of user behavior in digital marketing campaigns.
● Attract a targeted audience and help develop the company's sales and branding.
● Calculate conversion rates in digital marketing.
Requirements
● More than three years of hands-on experience with SEO/SEM, and Google Analytics.
● Skills related to content marketing and production, of targeted text, video, and video content.
● Adequate familiarity with social networks and targeted dissemination of content according to marketing programs.
● Ability to do SEO and familiarity with Google algorithms to optimize site display on pages.
● Adequate familiarity with digital site conversion rate conversion processes.
● At least a Bachelor's degree, preferably, in Information Technology or Marketing.
● Familiar with the basics of digital advertising/site design and graphic design principles.
● Strong analytical skills and data-driven thinking.
● Advanced use of Excel, Google Sheets, and Data Studio.
● Technical expertise with CRM and Analytical Systems.
● Knowledge of online marketing methods and best practices.