Digital Marketing Specialist

Job Description

We are looking for an experienced Digital Marketing Specialist to assist in the planning, executing, and optimizing of our online marketing efforts. Promotion of products and services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in digital marketing concepts and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Role description: ● Assist in the formulation of strategies to build a lasting digital connection with consumers. ● Plan and monitor the ongoing company presence on social media (Linkedin, etc.). ● Launch optimized online adverts through Google Ads, Meta, Reddit, etc. to increase the company’s brand awareness. ● Prepare online newsletters and promotional emails and organize their distribution through marketing automation tools. ● Provide creative ideas for content marketing and update the website. ● Measure performance of digital marketing efforts using various Web analytics tools (Google Analytics, Google Data Studio, etc.).