- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Monitor performance of clients’ digital marketing campaigns and coordinate the team’s workflow to ensure service excellence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or management field
- Minimum 3 years of working experience as a digital marketing specialist
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics
- Experience in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Passion for digital marketing, with ability to identify relevant consumer behavior trends and build compelling content
- Strong written and verbal communication skills
- Ability to work well in a dynamic, fast-paced team environment
- Demonstrated ability to train other members of staff
- Understanding of reporting software such as Microsoft Office
- Excellent presentation skills
- Fluent in English