Digital Marketing Specialist

Job Description

The digital marketing specialist will be responsible for implementing and managing the company's social media and helping to develop marketing campaigns that promote our brand, products, and services; and play a crucial role in enhancing our online presence on our digital platforms.

Key Responsibilities:

• Develop and implement social media strategies to align with business goals.
• Execute and optimize digital marketing campaigns across various social media channels.
• Produce engaging and create relevant content for Company social media, and other digital platforms.
• Monitor social media performance and provide regular reports.
• Conduct market research to identify trends, target audiences, and competitor activities to inform marketing strategies.
• Collaborate with other stockholders (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing or a related role.
• Knowledge of online marketing channels.
• Analytical and multitasking skills.