Digital Marketing Manager

Job Description

Our company is currently seeking a professional Digital Marketing Manager who can help us fulfill the following tasks in our social media approach: Plan, design and develop company digital marketing strategy, marketing campaigns, etc, in line with sales team’s strategy Execute company marketing plan, maintain and drive campaign database and provide marketing activity report on a regular basis Plan and track overall marketing budget and demonstrate effective ROI target achievement and KPI fulfillment along with relevant reports to senior management on monthly, quarterly and annual basis Perform market evaluation on new market trends and market competition data and propose new approaches and strategy adjustments where needed Create and maintain digital marketing content. Feed, manage and maintain all company marketing channels, including, but not limited to, company website, social media channels, email marketing, etc. Work closely with different company teams to collect requirements, familiarize with short and mid-term targets, learn about new products in the baskets, and ensure consistency through all digital marketing channels. Constantly track vendor websites, newsletters, forums and social media channels to educate him/herself on the latest technologies introduced and feed the same data to the local followers through all available media channels Strong knowledge of SEO/SEM in order to apply the latest techniques on company website/portal with the help of the design team Manage online brand and product campaigns to raise brand awareness Develop a distinct online presence by attracting high numbers of online followers Collaborate in delivering exhibitions, conferences, seminars and similar events Research new online media opportunities that may benefit the business including development of blogs, forums, sponsored events and similar engagements Engage in client and affiliate partner negotiations and acquire their feedback through maintaining constant and effective communication channel with them Create innovative, customer-centric business solutions by applying understanding of the latest trends in digital communication channels Assist with paid media - including liaising with digital advertising agencies for outsourced marketing activities Keep up to date with current digital trends and raise general insight of colleagues of the modern trends in digital marketing area Manage own contact database and assist with lead generation activities