Digital Marketing Manager

Job Description

Digital Marketing Manager is the owner of all the activities related to promoting ihome brand, build preference, engage with customers and increase sales through all the digital marketing techniques. General tasks will be as below: - Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns - Manage and track all web marketing programs/ campaigns - Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners