Digital Marketing Manager

Job Description

HR Bamboos connects exceptional professionals with reputable organizations across Iran and international markets.

We are seeking a Digital Marketing Manager to join our client, a technology company, to lead the company's digital marketing activities, develop effective marketing strategies, and manage online campaigns to strengthen the brand's presence and support business growth.

Key Responsibilities
• Develop and execute comprehensive digital marketing strategies aligned with business objectives, target audiences, and growth plans.
• Plan, execute, and manage digital advertising campaigns across multiple channels to drive traffic, customer acquisition, and conversion.
• Manage and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other advertising networks.
• Oversee SEO, content marketing, email marketing, and social media strategies.
• Manage advertising budgets and optimize resource allocation to maximize return on investment (ROI) and return on ad spend (ROAS).
• Analyze digital channel performance, user behavior, and customer conversion journeys using data analytics tools.
• Design and execute A/B tests and implement data-driven strategies to improve campaign performance and conversion rates.
• Develop and optimize marketing funnels and customer journeys.
• Collaborate with product, sales, content, and design teams to execute integrated marketing campaigns and achieve business objectives.
• Monitor digital marketing trends, emerging technologies, and competitor activities to identify new growth opportunities.
• Prepare and present analytical reports on marketing channel and campaign performance, providing actionable recommendations for improvement.

What You Bring
• At least 5 years of relevant experience in digital marketing, preferably within technology-driven companies.
• Proven experience in developing digital marketing strategies and managing multi-channel campaigns.
• Strong expertise in digital advertising platforms, including Google Ads, Meta Ads, and other advertising networks.
• Strong understanding of SEO, content marketing, email marketing, and social media marketing.
• Proficiency in data analytics and user behavior tracking tools such as Google Analytics 4 and Google Tag Manager.
• Solid understanding of key marketing performance metrics, including CAC, LTV, ROI, ROAS, CTR, and conversion rates.
• Strong analytical skills, with experience in advertising budget management and performance-driven decision-making.
• Experience designing and executing A/B tests and continuously optimizing marketing campaigns.
• Understanding of marketing funnels, customer acquisition and retention strategies, and business growth processes.
• Strong planning, project management, and cross-functional collaboration skills.
• Proficiency in English, with the skill to leverage up-to-date digital marketing resources.

Nice To Have
• Previous experience in technology, software, SaaS, or digital platform companies.
• Experience marketing digital products and familiarity with product lifecycle management.
• Familiarity with CRM and marketing automation tools.
• Experience developing and executing growth marketing strategies.
• Familiarity with AI-powered tools and their application in marketing analytics and optimization.

What We Offer
• Competitive benefits package
• Supplementary health insurance
• Professional growth and development opportunities

We look forward to exploring this opportunity with you.

Apply now

We maintain the highest level of confidentiality throughout the recruitment process.