-Track, report, and analyze website analytics and PPC initiatives and campaigns
-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-Optimize copy and landing pages for search engine marketing
-Perform ongoing keyword discovery, expansion and optimization
-Research and implement search engine optimization recommendations
-Research and analyze competitor advertising links
-Develop and implement link building strategy
-Work with the development team to ensure SEO best practices are properly implemented on newly developed code
-Work with editorial and marketing teams to drive SEO in content creation and content programming
-Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Requirements
-Proven SEO experience
-Proven Content, digital marketing and branding experience managing PPC campaigns
-Solid understanding of performance marketing, conversion, and online customer acquisition
-In-depth experience with website analytics tools
-Working knowledge of HTML, CSS, and JavaScript development and constraints
-Knowledge of ranking factors and search engine algorithms
-Knowledge of keyword research and data mining tools
-Able to complete competitive analysis of other companies within the industry
-Excellent written and verbal communication skills (email, phone)
-Experience with other aspects of marketing, such as customer growth and promotion and branding, is a plus
-Ideal Age Range: 25 - 35