Senior Content & Creative Marketing Specialist

Job Description

Digikala Group

ino is a social commerce venture within Digikala Group, aiming to shape the future of online shopping.
We’re looking for a creative, hands-on, and self-driven Senior Content & Creative Marketing Specialist to shape how we communicate with our users, merchants, and partners.
In this role, you’ll own creative projects from concept to execution, combining content creation, copywriting, visual design, and short-form video production. You’ll bring fresh ideas, take initiative, and turn business needs into clear, engaging communication across our product, social media, and marketing channels.

Key Responsibilities:

Social Media & Content Creation
• Own and manage ino’s social media content calendar, with a primary focus on Instagram.
• Develop creative concepts and produce engaging posts, Stories, carousels, and Reels.
• Write compelling captions and scripts for short-form videos.
• Manage content scheduling and publishing, track performance, and use insights to improve future content.

Brand Voice & Communication
• Develop and maintain ino’s tone of voice, ensuring consistency across communication channels and customer touchpoints.
• Write and refine messaging for advertising campaigns, product promotions, merchant communications, and in-app experiences.
• Adapt messaging for different audiences and contexts while keeping it clear, engaging, and aligned with ino’s brand identity.
• Collaborate with Product, Design, and Business teams to improve how ino communicates with its audiences.

Creative Design & Marketing Materials
• Design visual assets for marketing campaigns, digital channels, and product communications.
• Create merchant-facing materials, including brochures, catalogs, one-pagers, and sales presentations.
• Maintain a consistent visual identity across all creative outputs.


What We’re Looking For:

• 4+ years of relevant experience in content marketing, creative content, or digital marketing.
• Excellent Persian copywriting and storytelling skills, with the ability to adapt tone and messaging for different audiences.
• Strong creative thinking and a good eye for visual design.
• Hands-on experience with Instagram content creation, publishing, and performance analysis.
• Ability to create and edit short-form video content.
• A good understanding of branding, tone of voice, user communication, and digital marketing.
• Strong ownership and attention to detail, with the ability to manage projects independently.
• A portfolio showcasing your content, copywriting, and visual design work.

Nice to Have:

• Experience in e-commerce or social commerce.
• Experience creating content for both B2B and B2C audiences.
• Experience developing brand voice or communication guidelines.
• Familiarity with AI-powered creative tools, SEO, and content optimization.