Job Description
Planning and delivering CRM strategies across the company to encouraging customer retention and customer loyalty. • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle • Working closely with all departments to ensure the CRM works effectively for all aspects of the company. • Overseeing direct communications with customers through the CRM. • Ensuring the database is segmented effectively for targeted marketing activities. • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email. • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
Requirements
• Extensive experience of direct and digital marketing ideally in a similar industry. • Strong background in customer acquisition, re-engagement and retention strategies. • Degree educated with a minimum of a 2.1 ideally from an IT or related degree. • A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.
Employment Type
- Full Time
Seniority
Details
Employment type
- Full Time
Educations
Seniority
