● Create integrated marketing campaigns based on market segments for customer acquisition and retention.
● Monitor all outlets and resources for campaign impact and progress.
● Brainstorm and develop ideas for creative marketing campaigns.
● Improve new campaigns using data and feedback from existing and previous campaigns.
● Analyze and report on the performance and efficiency of campaigns.
● Work with external agencies and vendors to execute marketing programs.
● Assist in outbound or inbound marketing activities by demonstrating expertise in various marketing areas.
Requirements
● Minimum 1 year of related job experience.
● Bachelor's degree in Business Administration, Marketing, Communications, or other related fields.
● Very strong interpersonal and project management skills.
● In-depth knowledge of running B2B and B2C campaigns.
● A good understanding of current marketing trends and competitors' activities.
● Acquaintance with Google Analytics, CRM, SEM, and Social Media Marketing.
