Business Line Owner Home Appliance Services

Job Description

About the Role
Are you a powerful commercial and operational leader who knows how to drive a large-scale service marketplace? Do you possess strong capabilities in market data analysis, spare parts supply chain management, and elevating customer satisfaction?

At Farnam, we are transforming the online home services market in Iran. The Home Appliance Services vertical is one of our most strategic and high-demand business lines, covering a wide range of maintenance and repair services for major and small appliance brands. We are seeking a smart, data-driven, and decisive Business Line Owner to act as the primary owner of this vertical, managing the end-to-end strategy, supply chain, technician network, and profit & loss (P&L).

If you are looking for a role where you can operate as a mini-CEO of an independent business unit and achieve exponential growth through process optimization, this position is for you.

Key Responsibilities:

Commercial Management, Strategy & Market Share Expansion
• Full Portfolio Ownership: Manage and comprehensively develop services for the repair, maintenance, and installation of various home appliances (refrigerators, washing machines, dishwashers, microwaves, TVs, etc.).
• Coverage & Order Volume Growth: Formulate and execute operational plans to increase market share, boost daily order volumes, and expand geographic service coverage in target regions.
• Market & Competitor Analysis: Continuously monitor customer needs, hidden market potentials, and competitor strategies to define innovative service packages and VIP offerings.
P&L Management & Revenue Optimization
• Direct Financial Accountability: Take full ownership of revenue, costs, and overall profitability for the Home Appliances business line.
• Pricing Strategy & Discounts: Closely analyze financial data and operational costs to design competitive pricing structures, dynamic discount models, and seasonal campaigns.
• Parts & Consumables Supply Chain: Scope and manage partnerships/contracts with major B2B spare parts suppliers to guarantee fast, high-quality, and cost-effective access to parts for field technicians.
Technician Network Development & Quality Engineering
• Contractor Performance Management: Define and implement Key Performance Indicators (KPIs) for the repair network, including first-time-fix rates, response speeds, and customer feedback.
• Standard Operating Procedures (SOPs): Create and deploy standardized behavioral and technical guidelines for field specialists to ensure a unified Farnam brand experience.
• Continuous Quality Improvement: Monitor negative customer feedback, root-cause technical or behavioral bottlenecks, and organize upskilling programs for the specialist network.
Business Intelligence & Process Collaboration
• BI Reporting: Routinely utilize Business Intelligence tools to analyze customer purchasing behavior, monitor order funnel channels, and deliver precise analytics reports to executive leadership.
• In-App Process Optimization: Collaborate closely with product, technical, and support teams to reduce friction in the online order placement journey and enhance user experience (UX).
Candidate Requirements:
• Relevant Management Experience: A proven track record in business line management, portfolio management, or category management within digital platforms and marketplaces.
• Home Appliance Ecosystem Familiarity: A deep understanding of the home appliance repair market, spare parts supply chain, and technical technician networks in Iran is highly advantageous.
• Strong Data-Driven Mindset: Highly proficient in working with data analytics tools and possessing a demonstrated ability to translate charts and metrics into profitable business decisions.
• Commercial Acumen: Superior negotiation skills with experience drafting commercial contracts and designing revenue-sharing models with business partners and contractors.
• Project Management & Coordination: A successful background in leading cross-functional projects across marketing, operations, supply chain, and customer support.
• Personal Attributes: Entrepreneurial spirit, creative problem-solving mindset, high resilience in facing operational challenges, and exceptional communication skills.

What We Offer (Benefits):

At Farnam, we provide a dynamic, vibrant environment packed with exciting challenges for your professional growth:
• Unrivaled opportunities for career development and leadership progression.
• Comprehensive health insurance coverage.
• Dedicated parking space.
• Seasonal bonuses, corporate credits, and special platform service discounts.