Brand Manager

Job Description

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. ● Plan and execution of all communications and media actions on all channels, including online and social media. ● Create and manage promotional collateral to establish and maintain product branding. ● Manage the budget for advertising and promotional items by brand. ● Competitor and customer insights analysis. ● Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps (along with Product Managers). ● Review marketing plans, manage marketing budget and closely monitor the execution of all marketing activities in geographies (along with Product Marketing Managers). ● Identify new communication opportunities and implement them with the help of the Advertising. ● Secure that profitability of brand is not affected by any marketing or any other department’s business decisions. ● Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities. ● Provide sales organization with internal information and training presentations on the market, consumer behavior, brands, and new product introduction. ● Responsible for Quarterly brand reviews, Brand plans and promotion proposals. ● Continuous reporting on ‘Brand Health Trackers’ and actions to enhance and grow.