Brand Manager

Posted a year ago

Job

Company

Salary

Applicant Insights

Job Description

Analyze brand positioning and consumer insights.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Manage a team of marketing people working on brand initiatives.
Design campaigns, measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
Monitor market trends, and research consumer markets and competitors’ activities.
Oversee new and ongoing marketing and advertising activities.
Monitor product distribution and consumer reactions.
Devise innovative growth strategies.
Align the company around the brand’s direction, choices, and tactics.

Requirements

Proven working experience as a brand manager or associate brand manager.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
Experience in identifying target audiences and devising effective campaigns.
Excellent understanding of the full marketing mix.
Strong analytical skills partnered with a creative mind.
Data-driven thinking and an affinity for numbers.
Outstanding communication skills.
Up-to-date with the latest trends and marketing best practices.
Bachelor's or Master's degree in Marketing or a related field.
Expert in working with Excel and PowerPoint.

Employment Type