Job Description

The VP of Sales & Marketing is responsible for leading the Marketing and Sales teams, guiding day-to-day strategy and execution, and working closely with all departments to build a seamless consumer experience. This position will be responsible for the ROI of the annual sales and marketing budgets. The primary objectives will be to accelerate the growth of sales and grow market share of all our product categories. Responsibilities: - Align the organization's sales and marketing strategies with firm business strategy through active participation in corporate strategic planning and Sales & Marketing strategy development, forecasting, resource planning, and budgeting. - Have knowledge on the competition and how to stand out apart from all competitors. - Lead and guide campaign tactics that include digital marketing, content social media marketing, conversion optimization, retail marketing, and media relations. - Work closely with the Account Management team to develop and maintain communication that develops the company's thought leadership and maintains trust with customers. - Track funnel performance, channel performance, and work toward growing market share maintain a dashboard of KPIs visible to the business and demonstrate how marketing initiatives are impacting revenue generation for the company.