رئیس بازاریابی کسب وکار

کاسل نوش

منتشر شده 4 سال پیش

Job Description

TM Executive will develop, drive, implement and follow up an assigned channel strategy (On-Trade, Modern Trade and E-com) according to the effective PicOS to ensure right products' availability and right visibility. Create, plan, execute and evaluate in-store brand activities according the Sales Cycle. Key Responsibilities: • Create, schedule and ensure implementation of channel plans according to the Master Calendar and Sales Cycles. • Drive the follow up the execution of the Sales Cycle. • Ensure availability of strategic POSM, including permanent and promotional items, required for the assigned channel. • Ensure promotion evaluation and optimization of all channel activities according to established finance procedure. • Work closely with sales teams within the channel to train and bring expertise. • Identify and activate cross selling opportunities within the assigned channel. • Develop, drive and implement activities aimed for assigned channel customers. • Establish productive, professional relationships with key personnel in assigned accounts. • Proactively assess, clarify, and validate the channel needs on an ongoing basis. • Utilize data and consumer insights to provide recommendations to drive CN’s brands market share. • Provide support to the team in creating joint business plans process with key customers. • Keep track on the channel monthly targets (Sales Volume and Execution KPIs). • Lead the process of innovating and optimization of the channel visibility and profitability. • Allocate, track and report on the channel budget allowance. • Provide channel data and reports upon a request. • Regularly visit market, providing specific insights and constructive feedback on areas of improvement. • Close cross functional cooperation with Sales, Marketing, Finance and Supply chain teams.

Requirements

• Degree certification (BSc or BA) in Business Management • 3-4 years working experience in Trade Marketing • FMCG experience is preferable • To be an empathetic, authentic and curious person who motivates and inspires his/her colleagues on regular basis and challenge his/her environment to maximize CN’s sales • To be someone who wants to make a difference for him/herself, his/her team and CN • To be a builder and not a maintainer

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