Job Description

The main purpose of the job as Trade Marketer, you are responsible for developing a category vision, channel vision and policy for Hair care and Skin Care products, relevant segments and channels in line with the commercial strategy. Main Responsibilities: -Create a competitive advantage through channel/segment knowledge & Customer and Shopper understanding. -Effectively cooperating with Sales and brand marketing to deliver one (consumer, shopper and customer) commercial proposition. -Analyze and develop clear conclusions that are used to drive winning channel strategy, plans and execution. -Ensure a well-integrated approach between Brand, Channel and Customer plans. -To prioritize channels and regions based on agreed criteria (such as volume, value, profitability, image, growth potential). -Develop category management tactics (e.g. assortment, consumer pricing, promotion and shelf presentation).