Job Description

The Shopper Marketing Manager is responsible for understanding the behavior of its retail customers and ensuring all shopper marketing activities are focused accordingly. • Develop insights-based Shopper Marketing solutions • Tailoring shopper marketing campaigns according insights from consumers • Embedding shopper triggers and barriers and understanding of behavior behind different shopping missions by Customer Cluster as base for strategy and content solutions • Overseeing beginning to end modern channel shopper marketing campaigns • Developing point of sale suites for use in store • Project management of various marketing campaigns targeting customers • Delivering activation plans that span the entire shopper journey • Tracking and reporting results of various in store marketing campaigns • Managing brand budgets and maximizing return on investment • Market capability assessments • Retail management and the path to purchase shopper experience to drive changing shopper behavior within their key Partner’s stores and deliver category value growth. • Identify and develop category /shopper opportunities in our key partners across Iran and support the development of local joint business plans. • Determine customer centric shopper marketing plans, incorporating excellent activation of brand events, retailer loyalty driving levers. • Manage shopper marketing budget ensuring spend is maximized and allocated appropriately across categories and brands. • Post-evaluations and transferable learnings behind initiatives to build knowledge and improve performance • Understanding and enquiring business drivers, Revenue Growth Management principles and solutions, execution improvement tools and customers when building shopper content and solutions • Lead and coach a team