Shopper Marketing Manager

Solico Group Tehran

Posted 7 months ago

Job Description

The Shopper Marketing Manager is responsible for understanding the behavior of its retail customers and ensuring all shopper marketing activities are focused accordingly. • Develop insights-based Shopper Marketing solutions • Tailoring shopper marketing campaigns according insights from consumers • Embedding shopper triggers and barriers and understanding of behavior behind different shopping missions by Customer Cluster as base for strategy and content solutions • Overseeing beginning to end modern channel shopper marketing campaigns • Developing point of sale suites for use in store • Project management of various marketing campaigns targeting customers • Delivering activation plans that span the entire shopper journey • Tracking and reporting results of various in store marketing campaigns • Managing brand budgets and maximizing return on investment • Market capability assessments • Retail management and the path to purchase shopper experience to drive changing shopper behavior within their key Partner’s stores and deliver category value growth. • Identify and develop category /shopper opportunities in our key partners across Iran and support the development of local joint business plans. • Determine customer centric shopper marketing plans, incorporating excellent activation of brand events, retailer loyalty driving levers. • Manage shopper marketing budget ensuring spend is maximized and allocated appropriately across categories and brands. • Post-evaluations and transferable learnings behind initiatives to build knowledge and improve performance • Understanding and enquiring business drivers, Revenue Growth Management principles and solutions, execution improvement tools and customers when building shopper content and solutions • Lead and coach a team

Requirements

Leadership Behaviors: • DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business • COLLABORATE WITH SYSTEM, CUSTOMERS, and OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System. • ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders. • INSPIRE OTHERS: Inspire people to deliver our mission and Vision, demonstrate passion for the business and give people a reason to believe anything is possible. • DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential. Growth Behaviors: • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity. • SMART RISK: Makes bold decisions / recommendations. • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his / her work. Tracks and shares external trends, best practices or ideas. • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her / his peers. • FAST / AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace. • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Job Category

Employement type:

  • Full Time

Job Category

Employement type:

  • Full Time

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