Job Description

• Develop content strategy aligned with both short-term and long-term marketing goals • Create and publish engaging industry-focused content for our products and brands • Own the end-to-end content marketing process from initial concept, creation, and distribution • Develop and maintain an editorial calendar for the company blog. • Create concepts, story-lines, topics, etc. for Company blogs, press releases, email marketing messages, websites, media and social network pages. • Monitor e-comm. web and mobile traffic to identify best practices and ways to increase organic traffic and user engagement metrics • Monitoring digital performance to maximize post engagement and reach. • Optimize content for SEO • Manage the company’s monthly newsletter • Provide content for social media channels including Twitter, Instagram and LinkedIn… • Manage content resources and guest bloggers and proofread and approve all their material before it posts. • Collaborate with design team to create and review all editorial contents and ensure consistent message.