Product Development Specialist: Loyalty & Retention
Posted 4 Month ago
• To coordinate direct communication; promotions, offers and loyalty projects between the business and technical departments.
• To explore Irancell customer churn and dormancy to gain deeper understanding of their behaviors and needs.
• To participate in product development process to implement and enhance products supporting Loyalty and offer products.
• To initiate and coordinate proper products, projects and campaigns to meet company targets in related areas.
• To coordinate direct communication for churn prevention and loyalty projects between the business and technical departments.
• To proactively participate in achieving customer targets and implementing Loyalty and Retention various campaigns and Program.
• To analyze different customers attributes and their telecom requirements specifically for loyalty and retention.
• To analyze and deploy churn reasons on products and services of customers from all customer segments.
• To communicate with other departments to find best solution and technical design for loyalty products.
• To provide value proposition for development and deployment of Loyalty & Retention Products
• To initiate, coordinate implementation and enhance loyalty and churn prevention related products and campaigns.
• To provide loyalty, churn and promotional campaign communication plans and ensure compliance of performed activities within different market segments.
• To control and make sure proper rollout of loyalty, churn and promotional campaign throughout the wide geography of Iran.
• To troubleshoot launched loyalty & Retention offers and to monitor campaign effectiveness, and to take actions to improve if necessary
• To contribute with marketing brand activities to ensure maximizing loyalty, churn and promotional campaign adoption.
• To prepare and analyze campaigns and products reports for the management.
• B.Sc. in Commerce (Marketing / Communication) or related
• BA or BSc in industrial engineering, computer or fields related to telecom industry
• MBA would be an advantage
• Strategic marketing management
• Financial analysis
• Business process
• Customer retention
• IT Knowledge
• Minimum of 3 years’ experience in an area of specialization; with experience in supervising others (especially with Marketing, CRM)
• Experience working in a medium organization
• Basic GSM
• DB programming
• Data mining
• Telecommunication Fundamentals
• Project management
• Customer behavior
• Advance marketing
• Telecom product and services
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Irancell Telecommunication Services Company (MTN Irancell) – Iran’s 2nd mobile operator – is a private joint stock company. As “Iran’s greatest data operator”, our vision is to lead the delivery of a bold, new digital world to our customers. Our company provides the following services:
- Wholesale and retail telecommunications services
- Sales of network traffic capacity to local or international carriers or entities
- Renting network infrastructure facilities to local or international carriers or entities
- Internet and digital platform-related products and services as well as all available sources of value added services
- E-Commerce/ m-Commerce activities of telecommunications networks
- Customer services, including but not limited to customer relationship management and Call Centre services.
500 employees or more
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