Mission: • To coordinate direct communication; promotions, offers and loyalty projects between the business and technical departments. • To explore Irancell customer churn and dormancy to gain deeper understanding of their behaviors and needs. • To participate in product development process to implement and enhance products supporting Loyalty and offer products. • To initiate and coordinate proper products, projects and campaigns to meet company targets in related areas. • To coordinate direct communication for churn prevention and loyalty projects between the business and technical departments. Task Complexity: • To proactively participate in achieving customer targets and implementing Loyalty and Retention various campaigns and Program. • To analyze different customers attributes and their telecom requirements specifically for loyalty and retention. • To analyze and deploy churn reasons on products and services of customers from all customer segments. • To communicate with other departments to find best solution and technical design for loyalty products. • To provide value proposition for development and deployment of Loyalty & Retention Products • To initiate, coordinate implementation and enhance loyalty and churn prevention related products and campaigns. • To provide loyalty, churn and promotional campaign communication plans and ensure compliance of performed activities within different market segments. • To control and make sure proper rollout of loyalty, churn and promotional campaign throughout the wide geography of Iran. • To troubleshoot launched loyalty & Retention offers and to monitor campaign effectiveness, and to take actions to improve if necessary • To contribute with marketing brand activities to ensure maximizing loyalty, churn and promotional campaign adoption. • To prepare and analyze campaigns and products reports for the management.
Education: • B.Sc. in Commerce (Marketing / Communication) or related • BA or BSc in industrial engineering, computer or fields related to telecom industry • MBA would be an advantage Knowledge: • Strategic marketing management • Financial analysis • Business process • Customer retention • IT Knowledge • Programming Experience: • Minimum of 3 years’ experience in an area of specialization; with experience in supervising others (especially with Marketing, CRM) • Experience working in a medium organization Training: • Basic GSM • DB programming • Data mining • Telecommunication Fundamentals • Project management • Customer behavior • Advance marketing • Telecom product and services
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