Job Description
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Market through various channels and segment databases working with large data sets
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Planning and executing all Marketing & promotion plans for ATL/BTL activates around the country
• Coordinate with agencies and execute plan
• Implements marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing data.
• Keeps promotional materials ready by updating materials; inventorying stock; placing orders; verifying receipt, supporting team.
• Benchmark and manage dept budget/expense & plan ATL & BTL activities.