Job Description
As a marketing specialist at Digipay, you will be responsible for developing and executing B2C/B2B marketing strategies to drive lead generation, brand awareness, and customer engagement. Your creative and data-driven approach will play a key role in expanding our market presence and driving growth within our target business audience.
Key Responsibilities:
- Develop and execute comprehensive marketing plans that align with the company's objectives and target customer segments.
- Manage and optimize the focus of marketing campaigns.
- Implement lead generation tactics to acquire and nurture leads through marketing automation and eCRM systems.
- Monitor campaign performance, analyze data, and provide actionable insights to optimize marketing efforts.
- Work closely with the sales team to align marketing efforts with the B2B sales cycle and provide them with the necessary tools.
- Stay updated on industry trends, competitor activities, and emerging technologies to adapt marketing strategies accordingly.
- Plan and coordinate participation in relevant trade shows and conferences.
