Marketing Automation Specialist

Alibabagroup

Tehran

Posted a month ago

Job Description

Overview: We are expanding our marketing automation initiatives and we’re looking for a talented specialist to join us. At this position, you will help us with implementing and executing retention flows and campaigns by precisely targeting the right users with each message to create value for them. We will provide you with the opportunity to utilize modern data solutions and AI to try different ideas and infrastructures to increase the impact you create. Working as part of the team and cooperating with different departments is highly important for this position. Responsibilities: - Executing personalized campaigns on a combination of channels (mainly email, SMS, push, web push, and onsite) - Preparing and running automated communication flows (Journeys) with value creation and retention targets - Segmenting users based on their behavior, A/B, and multi-variation testing, and constant optimization of processes - Participating in marketing automation maintenance and making sure the system is in alignment with different products to keep the data accurate - Actively researching and participating in finding new communication opportunities and best marketing automation practices

Requirements

- Must be able to effectively communicate with different teams to discover issues and opportunities - Must have a good team working skills in order to achieve maximum effectiveness - Great problem-solving skills and a keen eye for creative solutions - Flexible, adaptable, and agile in the face of changes and challenges - Experienced with one of the main marketing automation systems like WebEngage, Emarsys, Insider, etc. - Familiar with automation and retention terms and subjects like lifecycle marketing, RFM, etc. - Familiar with data-driven and data-informed marketing - Responsible and eager to learn and develop

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type

  • Full Time

Seniority

  • Experienced professional

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type:

  • Full Time

Seniority:

  • Experienced professional

To see more jobs that fit your career

Similar Jobs

Tehran
4 days ago

SEO Specialist

Entekhab Group

Tehran
5 days ago

Sales Manager

Sarzamin Kharid (Daily Market)

Hormozgan
6 days ago

Sales Manager

Sarzamin Kharid (Daily Market)

Kerman
6 days ago

Sales Manager

Sarzamin Kharid (Daily Market)

Fars
6 days ago

Sales Manager

Sarzamin Kharid (Daily Market)

Gilan
6 days ago

Sales Manager

Sarzamin Kharid (Daily Market)

azerbaijan
6 days ago
Tehran
18 days ago

Advertising Manager

Entekhab Group

Tehran
18 days ago

Salary Estimator

Discover your current worth in the job market.