متخصص اتوماسیون بازاریابی

Job Description

Overview: We are expanding our marketing automation initiatives and we’re looking for a talented specialist to join us. At this position, you will help us with implementing and executing retention flows and campaigns by precisely targeting the right users with each message to create value for them. We will provide you with the opportunity to utilize modern data solutions and AI to try different ideas and infrastructures to increase the impact you create. Working as part of the team and cooperating with different departments is highly important for this position. Responsibilities: - Executing personalized campaigns on a combination of channels (mainly email, SMS, push, web push, and onsite) - Preparing and running automated communication flows (Journeys) with value creation and retention targets - Segmenting users based on their behavior, A/B, and multi-variation testing, and constant optimization of processes - Participating in marketing automation maintenance and making sure the system is in alignment with different products to keep the data accurate - Actively researching and participating in finding new communication opportunities and best marketing automation practices