مدیر بازاریابی و تبلیغات

Job Description

● Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. ● Formulate, direct, or coordinate marketing activities or policies to promote products or services. ● Direct the performance evaluations of marketing staff and oversee their daily activities. ● Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. ● Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. ● Coordinate with the media to disseminate advertising. ● Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. ● Plan and execute advertising policies and strategies for organizations. ● Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. ● Prepare budgets and submit estimates for program costs as part of campaign plan development. ● Monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns. ● Prepare and negotiate advertising and sales contracts. ● Analyze marketing or sales trends to forecast future conditions. ● Analyze the effectiveness of marketing tactics or channels. ● Attend or participate in conferences, community events, and promotional events related to products and services. ● Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. ● Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. ● Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.