مدیر بازاریابی و تبلیغات

Job Description

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services.
• Direct the performance evaluations of marketing staff and oversee their daily activities.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Coordinate with the media to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns.
• Prepare and negotiate advertising and sales contracts.
• Analyze marketing or sales trends to forecast future conditions.
• Analyze the effectiveness of marketing tactics or channels.
• Attend or participate in conferences, community events, and promotional events related to products and services.
• Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
• Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
• Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.