Job Description

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations • Understand business objectives and design surveys to discover prospective customers’ preferences • Compile and analyze statistical data using modern and traditional methods to collect it • Perform valid and reliable market research SWOT analysis • Interpret data, formulate reports and make recommendations • Use online market research and catalog findings to databases • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct • Remain fully informed on market trends, other parties researches and implement best practices • Complete Mastery on TAM , SAM , SOM

Requirements

• Minimum BS degree in Statistics, Marketing or related field • Minimum 7 years of Proven Market Research Analysis experience • Ability to interpret large amounts of data and to multi-task • Strong communication and presentation skills • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office • Search engines, web analytics and business research tools acumen • Familiarity with CRM programs • Adequate knowledge of data collection methods (polls, focus groups, surveys etc) • Working knowledge of data warehousing, modelling and mining • Strong analytical and critical thinking

Employment Type

  • Full Time

Details

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