رئیس بازاریابی و آموزش

Job Description

Main goals Developing and implementing overall marketing and education strategy in the assigned markets to obtain sustainable growth and significant improvements in market share in both premium and value segments and to enhance the Company’s image and value proposition. Responsibilities Developing / Planning / Directing / Controlling Marketing Strategy / Products Strategy and Promotional Programs; Prepare annual marketing budget preparation and adjustment Implements global marketing initiatives (Product launches, Practice Management & MarCom campaigns) by adjusting local market-relevant topspin Acts as a sparring partner with regional team and HQ to validate and to channel market needs to the global organization Tracks actively sales performances of key initiatives and coordinates action plans with the sales department Establish and implement marketing & sales campaigns to drive portfolio in close cooperation with the regional and local sales organizations Responsible for all marketing activities – customer programs, industry events, communication, product launches & special projects Establishing marketing goals to grow the market shares in close cooperation with Regional Marketing Management Establishes sales forecasts annually and monitors monthly actual results to evaluate the positioning Develops routine trending reports and revises projections as needed Conducts periodic competitive analysis to include pricing and product positioning, adjusting strategies as appropriate Realization and execution of local marketing strategy in close cooperation with Sales and local Country Manager Acts as ‘gatekeeper’ for assigned KOLs, manage the relationship, evaluate ROLs for the potential to be Rising Stars for KOLs (in direct alignment with local Education Manager) Tracks actively sales performances of key initiatives and coordinates action plans with the sales department Represents the local market needs on an international and regional level through active participation in regional and global meetings and formats Building up local marketing and service support structure for different brands Develop and manage digital marketing activities to further drive the digital transformation Country & Regional market data management in the Iranian region Control of development of promotional materials Organize and lead the further ITI development in Iran together with ITI HQ in Basel Managing Marketing & Education team: setting direction, management & control of assigned tasks