Head of Marketing and Education

Straumann Tehran

Posted 2 months ago

Job Salary Value: $$$$$$

Job Description

Main goals Developing and implementing overall marketing and education strategy in the assigned markets to obtain sustainable growth and significant improvements in market share in both premium and value segments and to enhance the Company’s image and value proposition. Responsibilities Developing / Planning / Directing / Controlling Marketing Strategy / Products Strategy and Promotional Programs; Prepare annual marketing budget preparation and adjustment Implements global marketing initiatives (Product launches, Practice Management & MarCom campaigns) by adjusting local market-relevant topspin Acts as a sparring partner with regional team and HQ to validate and to channel market needs to the global organization Tracks actively sales performances of key initiatives and coordinates action plans with the sales department Establish and implement marketing & sales campaigns to drive portfolio in close cooperation with the regional and local sales organizations Responsible for all marketing activities – customer programs, industry events, communication, product launches & special projects Establishing marketing goals to grow the market shares in close cooperation with Regional Marketing Management Establishes sales forecasts annually and monitors monthly actual results to evaluate the positioning Develops routine trending reports and revises projections as needed Conducts periodic competitive analysis to include pricing and product positioning, adjusting strategies as appropriate Realization and execution of local marketing strategy in close cooperation with Sales and local Country Manager Acts as ‘gatekeeper’ for assigned KOLs, manage the relationship, evaluate ROLs for the potential to be Rising Stars for KOLs (in direct alignment with local Education Manager) Tracks actively sales performances of key initiatives and coordinates action plans with the sales department Represents the local market needs on an international and regional level through active participation in regional and global meetings and formats Building up local marketing and service support structure for different brands Develop and manage digital marketing activities to further drive the digital transformation Country & Regional market data management in the Iranian region Control of development of promotional materials Organize and lead the further ITI development in Iran together with ITI HQ in Basel Managing Marketing & Education team: setting direction, management & control of assigned tasks

Requirements

Qualifications Education Bachelor's or Master's Degree in life sciences and/or business administration, marketing or equivalent 7-10 years of successful experience in a Marketing management position within the dental industry or in industries with similar go-to-market strategy, e.g. ophthalmology, medical devices Strong business acumen: able to understand and to deal with business risks and opportunities and to use a business potential for long-term prospective Marketing Management: possesses methods and tools for developing and implementation of a marketing strategy and all marketing activities People management: possesses methods and tools for team- formation, team-building and developing, active leadership skills Fluent English & Persian, any additional language is an advantage Strong commercial (sales) mindset Personal Attributes Energetic, a straightforward and performance-driven professional with entrepreneurial spirit and strong commercial and execution abilities Ability to think holistically (helicopter view), analyze and anticipate future developments, recognize strengths and weaknesses, possibilities and risks and consequently set up long-term action plans Ability to think out of the box and act as a driver of innovations, open for change, act flexible in new and changing situations Strong, active and positive in contact and building and maintaining relationships successfully, disposing of strong networking capabilities, within the organization and to the outside (OPLs, customers) Displays a cooperative and inspirational leadership style, recognizes talents and develops others

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type

  • Full Time

Seniority

  • Top Management / Director

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type:

  • Full Time

Education:

  • Business/Commerce

Seniority:

  • Top Management / Director

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