Job Description
We are seeking a highly skilled and experienced Google Ads Expert to join our digital marketing team. The ideal candidate will have a strong analytical skill, and a proven track record of optimizing campaigns to achieve KPIs. This individual will be responsible for managing all aspects of Google Ads campaigns, including strategy development, implementation, optimization, and reporting.
Responsibilities:
- Plan, execute, and optimize Google Ads campaigns across various platforms
- Conduct keyword research and audience targeting to maximize campaign effectiveness.
- Monitor campaign performance, analyze data, and make data-driven decisions to improve ROI.
- Implement A/B testing strategies to optimize ad copy, creative, and landing pages.
- Stay updated on travel industry trends and Google Ads platform changes to ensure best practices are followed.
- Implement bid strategies and adjustments to meet campaign objectives.
- Stay updated on the competitive landscape and adjust strategies accordingly.
