Job Description
-Manage all online activity in relation to traffic acquisition, sales, conversion and A/B testing and reporting: A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. -Develop and implement e-commerce strategy in order to improve website performance -Work with developers to improve website speed -Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition -Re-Platforming website to new CMS, making website mobile capable -Research market in order to discover new trends and technologies in order to improve website performance -Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs -Oversee or directly manage digital marketing channels across PPC (pay-per-click), SEO(Search Engine Optimization), Display, affiliates and email marketing and social media -Develop content calendar and oversee website uploads and landing pages development -Report on performance
Requirements
-At least 3 years of experience in a similar role -Experience managing marketing and tech teams -Experience developing and overseeing digital marketing strategies -Excellent understanding of web design and web analysis -Strong marketing and tech background -Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics -Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels -Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools -Degree level in Digital Marketing or any related field
Employment Type
- Full Time
Job Category
Educations
Seniority
Details
Employment type
- Full Time
Job Category
Educations
Seniority
