سرپرست بازاریابی دیجیتال

ایرانیان خودرو تهران

منتشر شده 6 ماه پیش

Job Description

  • Develop strategy and design online advertising programs.
  • Prepare an analytical report of advertising plans, costs, and online KPIs.
  • Monitor the effective implementation of online advertising.
  • Monitor the performance of competitors in the digital space.
  • Examine the communication channels of contacts in the digital space.
  • Manage and plan regarding the updating of the content and information of the infrastructure of the company's brands, including websites and virtual pages.
  • Monitor the customer contact points and check each one in terms of performance KPIs such as the website rank and the retention rate of the contacts and the way of rotation in the internal pages of the website, the engagement rate of the contacts in social networks and the number of followers and the sharing rate of the content produced in any platforms.
  • Supervise the preparation of content calendars and digital marketing plans based on different seasons or products, taking into account effective factors to attract customers.
  • Monitor the organization's performance in the digital space based on analytical platforms such as Google Analytics, Google Webmaster, Alexa, GTMetrix, etc.
  • Plan and improve the coding of infrastructure required by the company in websites.
  • Strategy design, campaign, and budgeting of online branding activities
  • SEO planning and implementation.
  • Formulate an action plan for maximum use of online platforms to insert ads and reduce advertising costs.

Requirements

  • Bachelor's degree in Management, or Engineering fields.
  • Fluent in monitoring the organization's performance in the digital space based on analytical platforms such as Google Analytics, Google Webmaster, Alexa, GTMetrix, etc.
  • 5 years of experience.

Employment Type

  • Full Time

Details

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