Job Description

-The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products on digital media -A digital marketing expert is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services -He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Requirements

-Bachelor/Master degree in related field -Minimum 4 years of experience in digital marketing -Knowing the basics of marketing -Knowing how to plan and having the ability to manage time -Having creative and good presentation skills -Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM). -Strong knowledge of SEO and experience with Google services is essential -Know how to plan, create and implement a marketing strategy -Understand the key measurement tools available -Developing social presence and advocating brands effectively -Stay current in marketing trends and news e.g. Google updates and changes in algorithms -Deep understanding of digital marketing and digital production -Proven experience delivering effective and innovative digital campaigns -Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications -Experience managing successful social media campaigns -Solid understanding of social marketing -Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data -Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business -Strong management skills, excellent oral and written communication skills -Experience delivering digital campaigns for mainstream products and services -Proficient with Adobe Photoshop, Illustrator, InDesign, FrameMaker, Dreamweaver, HTML, HTML5, and CSS -Proficiency in graphics, web advertising, social media and web development is a must for this role -Ideal Age Range: 25 - 35

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