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Job Description

We are looking for an experienced brand and communication strategist to help us grow our brand equity in the market and appeal to a larger audience. Responsibilities: - Lead the branding process and define brand identity and brand strategy elements. - Design research to measure brand health and brand equity metrics. - Contribute to the research & discovery phase through market research, competitor analysis, audience interviews, and any additional tactics that add value. - Predict market trends and utilize consumer insights to identify growth opportunities and drive innovation in marketing strategies and initiatives. - Develop big-picture strategies and translate them into comprehensive marketing communication plans and effective advertising campaigns that align with brand goals and objectives. - Contribute to budget planning for advertising and promotional plans. - Ensure our brand message and tone are consistent across all online and offline touchpoints. - Collaborate with the creative team, designers, and copywriters to ensure that materials adhere to brand guidelines and are in line with the current brand strategy.