مدیر برند (لبنیات)

Job Description

• Identify and estimate potential and real demand for yogurt business products and ensure the health of the brand to expand the market share and increase income in line with dual aspects of strategies (both economic and social).
• Continuous review of the market, identify trends, monitor products and evolution competitors in the industry through blended approaches such as monitoring different KPIs, analyzing research results, etc.
• Active cooperation with different departments in order to ensure the fulfillment of the business -objectives of any brand.
• Hold meetings and contacts with associated departments to develop various strategies about products ranging from artwork, packing, price, brand, product tasting, etc.
• Develop strategies associated with each product based on the current state of the products, the organization’s strategies, the objectives of sales, and market needs.
• Assist in the development of the overall marketing plan, advertising, and other creative plans in support of building brand awareness and performance and plan to create synergy between them.