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Area Sales Manager

Bel Rouzaneh Gorgan

a month ago

Job Description

The territory of this position is Golestan province.

  • To manage key trade customers through the development and implementation of customer plans retail channels through regular communication with these customers to maximize volume and share performance of different company brands.
  • To achieve the company's overall distribution objectives of availability, in-store visibility, trade contracts, credit terms, and outlets' ongoing classifications to get the highest competitive advantage in the market.
  • To support and follow up on the people, tools, and processes that are available to use all of these resources as most efficient for achieving customer Satisfaction across the area/region.
  • To manage and develop an efficient and effective distribution team through on-job training, motivation, and staff development in order to achieve distribution execution standards superior to the competition in respect of both core and added value services.
  • To manage the distribution of company brands within the area/region in order to ensure that availability is maximized in line with brand strategies and needs of the market by trade channel and outlet type.
  • To implement regional presence of marketing and promotions programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands region-wide by gaining the active support of the trade.
  • To establish close working relationships with the company distributor as well as trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
  • To keep the sales forcefully informed through formal and informal communication at all times of objectives, progress, and future action plan in order that effective planning and in-market activities can be implemented.
  • To provide the line manager with overall information and reports on performance and key customers to ensure that the top management and the marketing team are always fully informed.
  • To ensure a full understanding of the area/regional sales budget with close follow-up on spending as per company guidelines.
  • To analyze sales trends of company brands.
  • To strictly control company collections and outstanding according to company policy.
  • To manage, analyze and evaluate the activity and the prices vs. the competitors.
  • To develop and maintain a strong distribution system for all channels.
  • To ensure the quality of services and coverage by the sales force to distributors and customers.
  • To trace and propose any new business opportunities.
  • To forecast monthly, quarterly, and annual sales by SKU and Tonnage in assigned areas.

It is obligatory for all employees to obey food safety and occupational health and safety.


  • Preferably a resident of Gorgan.
  • Familiar with the market of Golestan province.
  • Bachelor's degree.
  • Fluent in English, operations, marketing basics, and finance (P&L).
  • Presentation skills - MS Office.
  • High communication skills.
  • Leadership skills (people under supervision).
  • Teamwork spirit.
  • Problem-solving skills.
  • Follow-up skills.
  • Effective report-writing skills.