Senior Social Media Specialist

Job Description

At MetaZi, we are looking for a highly experienced **Senior Social Media Specialist** with strong expertise in managing, developing, and growing social media channels, particularly **Telegram and X (Twitter)**, within the global financial markets industry.

If you have a deep understanding of the social media landscape in global financial markets, are familiar with audience behavior and emerging trends, and can independently manage social media operations from strategy development to execution and performance analysis, we would love to hear from you.

Key Responsibilities

- Manage and grow the brand's presence across Telegram and X (Twitter).
- Develop and implement comprehensive content and social media strategies.
- Plan, create, publish, and optimize platform-specific content.
- Manage and grow online communities while fostering meaningful audience engagement.
- Continuously monitor trends, news, trending topics, and user behavior across Telegram and X.
- Identify growth opportunities, improve engagement rates, and attract new audiences.
- Manage the content calendar and coordinate with content, marketing, and design teams.
- Analyze social media performance and prepare periodic reports based on relevant KPIs.
- Monitor competitors' activities and identify opportunities and potential threats within the social media landscape.
- Manage audience interactions and responses while contributing to the development of the brand's voice and personality across social platforms.
- Propose innovative ideas for campaigns, interactive activities, and organic growth initiatives.

Required Skills & Qualifications

- Advanced knowledge and hands-on experience with Telegram and X (Twitter).
- At least **5 years of relevant experience** in Social Media, including a minimum of **2 years working with companies in the global financial markets industry**.
- Good knowledge of other social media platforms, including Instagram, YouTube, and LinkedIn.
- Strong understanding of social media algorithms, trends, and audience behavior.
- Ability to analyze social media data and work with analytics tools.
- Proven ability to develop content strategies and comprehensive social media strategies.
- Strong copywriting skills and the ability to create platform-specific content.
- Good understanding of Community Management principles.
- Solid knowledge of global financial markets, including cryptocurrencies and other financial instruments.
- Ability to conduct competitor analysis and social listening.
- Strong analytical thinking combined with creativity and innovative problem-solving.
- Familiarity with project management tools and content scheduling platforms.
- Good command of English for monitoring and analyzing international sources, news, and trends.

Personal Attributes

- Proactive, responsible, and results-driven.
- Up-to-date with the latest social media trends and developments.
- Comfortable working in a fast-paced environment with constantly changing priorities.
- Highly detail-oriented when publishing and managing content.
- Eager to learn, experiment, and test new ideas.

Nice to Have

- Previous experience working with investment firms, financial services, FinTech, cryptocurrency, or digital product brands.
- Experience with Social Media Advertising and performance-driven campaigns.
- Experience using AI tools and the ability to produce high-quality professional outputs with them.
- A portfolio or case studies demonstrating the growth of a social media account, channel, or online community.

Employment Details

-Employment Type:Full-time
- Location:Aghdasiyeh, Tehran
- Working Hours:8:00 AM – 5:00 PM
- Flexible Hours: 3-hour flexible arrival window