responsible for planning, implementing and managing company's overall SEO strategy Controls actual costs and analyses variances in comparison with approved budget
• Carry out search engine optimization, including designing SEO campaigns, conducting keyword research, building external link, , designing site structure and content navigation and Building Internal Link
• Conduct analysis to evaluate the performance of search engine optimization strategies
• Organize and run projects and campaigns to improve website search result listings and suggest improvements in process and productivity optimization and boosting website authority
• Work towards organic search optimization and ROI maximization and optimizing CTR
• Establish relationships with other websites in order to expand link connections and create partnerships
• Stay up to date with the latest SEO, Google algorithm and digital marketing trends and best practices
• Track mentions of company, brand, product etc. on web results, social channels etc. and then identify risks, threats and respond appropriately
Requirements
• Prior experience in SEO and web analytic
• Experience in search engine marketing and competitive analysis or competitive research
• Experience working with popular keyword
• Experience with website analysis using a variety of analytic tools including Google Analytic as well as internal reporting tools and google search console
• Familiarity with HTML, CSS, JavaScript, UX
• Proven experience in digital marketing
• Prior experience with on-page, off-page optimization and technical SEO
• Familiarity with content marketing and social media marketing skills
• Web analytic skills
• Critical thinker and problem-solving skills
• Team player
• Interpersonal and communication skills
• Educational Skills:
• Master in communication, marketing, IT, MBA or relevant fields
• Professional Experience
• At least 3 years of experience in SEO, marketing or related fields