Job Description

responsible for planning, implementing and managing company's overall SEO strategy Controls actual costs and analyses variances in comparison with approved budget • Carry out search engine optimization, including designing SEO campaigns, conducting keyword research, building external link, , designing site structure and content navigation and Building Internal Link • Conduct analysis to evaluate the performance of search engine optimization strategies • Organize and run projects and campaigns to improve website search result listings and suggest improvements in process and productivity optimization and boosting website authority • Work towards organic search optimization and ROI maximization and optimizing CTR • Establish relationships with other websites in order to expand link connections and create partnerships • Stay up to date with the latest SEO, Google algorithm and digital marketing trends and best practices • Track mentions of company, brand, product etc. on web results, social channels etc. and then identify risks, threats and respond appropriately