Senior Sales Manager (Advertising)

Job Description

Key responsibilities:
- Develop and execute effective sales plans and strategies aligned with business objectives.
- Identify target markets and pursue new customer acquisition opportunities.
- Build and maintain strong professional relationships with company executives and brand managers.
- Manage the entire sales cycle, from lead generation and qualification through contract negotiation and closing.
- Develop and present tailored business and advertising proposals based on clients’ needs.
- Oversee client negotiations and support the successful closing of contracts.
- Collaborate closely with the Creative, Strategy, Digital Marketing, and Project Management teams.
- Analyze sales reports, conversion rates, and the performance of customer acquisition campaigns.
- Design and continuously improve sales processes and tools in alignment with the organization’s sales strategy.
- Retain and grow existing client accounts while identifying cross-selling and upselling opportunities.
- Prepare and deliver regular sales reports, including analyses of team performance and market trends.

Required competencies:
- At least 10 years of relevant experience in sales, business development, or sales management, including a minimum of 5 years in a managerial role.
- Proven experience in selling advertising services, digital marketing, branding, content production, or B2B solutions.
- Strong professional and organizational-level negotiation, presentation, and persuasion skills in a B2B environment.
- Solid understanding of marketing and advertising processes, as well as B2B sales models.
- Ability to analyze market trends, develop sales strategies, and create actionable plans to achieve strategic objectives.
- Strong follow-up skills, accountability, results orientation, and problem-solving abilities.
- Ability to prepare compelling proposals and deliver professional presentations to clients.
- A data-driven approach to decision-making.