- Develop and implement public relations programs, publicity schemes, and campaigns to support company objectives including Preparing materials to respond to community, - Public and media inquiries, communicate values and services, etc. with measurable results
- Collaborate internally and externally to draft press releases, bylined articles, award nominations other materials for trade and regional news media outlets
- Identify and develop story opportunities
- Initiate and maintain media relationships
- Write press releases and articles
- Pitch story ideas
- Plan and oversee press conferences and events
- Startup and industry relation and presence plan
- Develop and run Media relations plans as a routine including creating and maintaining media/journalist contacts
- Develop, maintain and execute Crisis management scenarios/plans in press/media/social media with the Content team
Requirements
- Creativity in securing coverage and buzz
- Persistence, drive, and a never-give-up attitude
- Proven experience securing national media coverage in print and broadcast media
- Strong written communication skills
- Strong strategic thinking skills