Senior Performance Marketing Specialist

Posted 9 months ago

Job

Company

Salary

Applicant Insights

Job Description

What we expect for this job:

Implement and optimize Google Ads campaigns (Search Ads, Display Ads, Performance Max, YouTube Ads, etc.).
Implement and optimize PPC Campaigns (internal Ad Networks).
Conduct keyword research, create ad copy, and optimize campaigns to drive maximum ROI and achieve performance goals.
Monitor campaign performance using analytics tools and make data-driven decisions to improve campaign effectiveness.
Conduct A/B testing and implement optimization strategies to improve conversion rates and campaign performance.
Provide regular reports and insights to stakeholders on campaign performance, trends, and recommendations for improvement.
Manage budgets effectively and ensure efficient allocation of resources for optimal performance.
Optimize conversion rates in sales funnels.

Benefits:

Requirements

Why you’re perfect for this job:

Proficiency with Google Ads Campaigns (Performance Max, Display Ads, Search Ads, Youtube Ads, etc.).
Proficiency with Google Tag Manager and GA4.
A solid understanding of Looker Studio tools and the implementation of various reporting methods using different data sources.
Proficiency with Big Query.
In-depth knowledge of conversion rate optimization methods in sales funnels.
Proficiency with Excel or Google Sheets.
In-depth knowledge of retention marketing.

Employment Type