Senior Growth Data Analyst

Job Description

As a growth data analyst, you will delve deep into marketing data, analyze extensive datasets, identify root causes for significant issues, devise long-term solutions, and oversee the entire spectrum of digital acquisition, including both drivers and passengers. This role carries significant impact, with objectives directly influencing user experience and the business's bottom line. The ideal candidate should be a self-starter, comfortable navigating ambiguity in a fast-paced, ever-evolving environment, and capable of thinking strategically while maintaining meticulous attention to detail.

Tasks in detail:

• Extract, audit, and cleanse data necessary for decision-making processes.
• Conduct exploratory data analysis using statistical methods and develop data models.
• Extract business insights and offer actionable recommendations.
• Design and develop metrics and dashboards to enhance performance, reduce costs, or inform critical business decisions.
• Produce written documentation supporting your analyses and generate comprehensive reports based on your findings for stakeholders.
• Plan and execute all digital marketing campaigns, conducting experiments (A/B tests) to optimize conversion rates (user funnels).
• Continuously monitor campaign performance, reporting on metrics such as ROI and KPIs.
• Identify trends and insights, adjusting spend and performance based on these insights.