Senior Digital Marketing Specialist

Posted a year ago

Job

Company

Salary

Applicant Insights

Job Description

Responsible for email marketing program and journey development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

Requirements

Proven marketing automation and email marketing experience.Expert knowledge of user segmentation concepts and best practices, including RFM.
Strong working knowledge of the track.
Highly organized and self-motivated with a sense of urgency.
Strong independent project management skills.

Employment Type