● Plan and execute all web, SEO/SEM, email, social media, and advertising campaigns.
● Plan, implement, and maintain a presence on social media.
● Measure the performance and reporting of all digital marketing campaigns and evaluate their performance against the goals defined for the campaigns.
● Identify market trends and optimize performance and resource consumption, according to market trends.
● Provide creative thinking and strategies for growth and development.
● Design, implement and measure various conversion rate optimization tests (achieving goals).
● Collaborate with internal teams to create landing pages and optimize the user experience of the pages.
● Use strong analytical power to evaluate customer experience in different channels and all communication stages through them.
● Set effective points for conversion rate and sales funnel optimization.
● Cooperate with organizations and other colleagues.
● Evaluate emerging technologies, applying them with appropriate thought and leadership for coordination and use when needed.
Requirements
● Getting to know the optimization method of online market methods.
● Bachelor's or Master's degree in Marketing or other related fields.
● Work experience in the field of digital marketing.
● Work experience in the field of leading and managing SEO/SEM, email, social media, or advertising campaigns.
● High creativity with experience in identifying target audiences, and building digital campaigns to interact, inform and motivate audiences.
● Experience in optimizing landing pages and sales funnels.
● Experience in the field of double testing (A/B testing) and multivariate.
● Strong knowledge of Website Traffic Analysis tools (Google Analytics, NetInsight, Omniture, and WebTrends).
● Knowledge of how to work with advertising tools.
● Experience in setting up and optimizing Google Adwords campaigns.
● Strong analytical skills and data-driven thinking.
● Knowledge of the latest news, trends, and best practices for measurement and marketing.