Job Description
● Maintain a keen awareness of marketplace competition and keep executive management abreast of such threats through effective communication.
● Develop the business strategy and overall business group direction.
● Information on evolving category situation/ brand performance, market trends, share evolution, consumer immersion, and feedback, brand analysis, activity-specific analysis, etc.
● Responsible for continually developing Solico Group’s brand and building increasing awareness in the market place.
● Drive all actions needed to develop the marketing plans for the brands to the overall business group plan.
● Develop commercial plans in coordination with supply chain, production, sales, and trade marketing.