Senior Brand Specialist

Job Description

● Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. ● Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. ● Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. ● Coordinate with the media to disseminate advertising. ● Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. ● Manage and enhance a company's brand or reputation in the public's eye. ● Coordinate objectives with marketing, design, and sales departments. ● Ensure brand consistency and awareness. ● Develop accountability structure for stakeholders. ● Develop and execute brand management plans. ● Create and enhance agency and partner relationships. ● Leverage customer insight data to refine brand management. ● Ensure brand communication for areas of responsibility are consistent with the company and brand positioning. ● Develop and implement media planning, and innovation strategies.