Job Description
The sales and marketing manager job description essentially unites two distinct job functions: marketing and sales. As such, the role is both demanding and broad. With her marketing hat on, the manager is responsible for representing the company's brand to the outside world. She observes the market, competitors and industry trends and drives strategies for increasing awareness of the company's products among the target audience group. With her sales hat on, she is responsible for analyzing budgets and making sure the sales team is on track with its quotas and goals.
Contributes information, ideas, and research to help develop marketing strategies
Helps to detail, design, and implement marketing plans for each product or service being offered
Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels
Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
Answers questions from clients about product and service benefits
Maintains excellent relationships with clients through superior customer service
Tracks sales data and works to meet quotas or sales team goals
Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
Creates and presents regular performance reports for managers and executives
Helps to interview, hire, manage, and direct members of the company's marketing and sales teams
Assigns specific employees to marketing and sales projects or client accounts as needed
Implements and adheres to company policies and procedures
Attends trade shows and travels to meet clients as needed
