Develop and implement short-term and long-term national sales strategies Develop, evaluate, and optimize the nationwide sales representative network Lead and manage the sales team to achieve quantitative and qualitative targets Define and monitor key sales KPIs (sales volume, gross margin, market share, accounts receivable collection) Drive channel, corporate, and project-based sales development Analyze market trends and competitors, and propose competitive strategies Prepare sales forecasts and present analytical reports to the CEO Negotiate and finalize contracts with key accounts and major clients Sales data analysis and managerial reporting